Reply To: Steps to Change Brand & File for Brand Registry

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Danene H
Participant

I had another idea on this and would love to hear your thoughts as to whether this would cause issues.

The idea client and the use for my current product is different than my new brand.  I’d like to include this product in my new brand to help protect it from hijackers which is an ongoing issue with this product but if I brand it as my new brand, it misses the mark of the people who are purchasing it.

So….I was thinking maybe I could brand it as “old brand name BY new brand name (in small print).  Would this satisfy Amazon as being part my new brand for brand registry or would my old brand name still be considered the brand name?

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