Hi Amanda, thank you so much for your prompt feedback and kind words! At the beginning my ideal client was mums, but one week ago I administered a short survey among 8 families, and based on the results I decided to change to families. My idea originated also in Isaac’s advice for my first BPS that mums are the ideal client, but in some cases children may be.
Thank you for your choice and for offering me the rationals, too. I checked the brand names only for the UK, as I want to sell here (for the first couple of years, at least), and Play 2 Learn idea was inspired by the Toys 2 Learn brand name. Great idea to also check the American brand names, thanks!
I really want to use family (or home or nest) in the brand name, as I found family perceived as fundamentally important in UK, so I can connect better with the ideal client.