I finished setting up the PPC campaign following the videos. I have the following quick questions:
1) When adding KWs in the Exact Ad group of the Reasearch Campaign, do you have to negative exact them in the Broad and Phrase Ad group ?
2) When you add a KW in the Top Converting Campaign, the video mentioned that you need to Negative Exact the KW from the Broad and Phrase Ad group of the Research Campaign. Do you also need to dial down or pause the KW in the Exact Ad group of the Reasearch Campaign ?
3) From the video, I see that one should add KWs into the Top Converting Campaign based on the Search Term Report. But, when do you add KWs to the Research Campaign (Broad, Phrase and Exact) ? From the video, we add the KWs from the Master KW list when we set up the Reasech Campaign at the begining. So, after the campaign is set up, when do we continue to add more KWs to this campaign ?