Billy , yes it applies to all manual exact-match campaigns including the top converting one.
And if a KW in the Top Converting Campaign, get no sales with more than 8 clicks, do you still keep the KW in the Top Converting campaign ?
Yes, you reduce the bid, as discussed. Though, also remember that keywords only get into the Top Converting campaign if they’ve had 2 or more sales so I’m not sure your question is relevant.
As I said, you don’t need to know every specific action just yet. I suggest that you let the process run for a few weeks and as you do optimising over coming weeks then how you handle some of these points will become more apparent.
This reply was modified 11 months, 1 week ago by Regan Blee.