Reply To: Rebranding on Amazon

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Regan Blee

Ahh, the old chestnut “create a new ASIN” response!   It seems that the SC Associates say that when they don’t actually know what they are talking about.  Never take that advice!

Yes, you can change your brand.  The process can be cumbersome and may vary slightly depending on the specific situation but it can be done.  (I did it a few years ago).

Can I please ask:

  • is the old brand Brand Registered?
  • is the new brand Brand Registered?

Once I know that, I’ll tell you what I think is required to be done.  (You should then check that process with Brand Registry Support before actually doing it)