I think your BPS is pretty good as is, and you can run with it. Just understand the intention of each product will primarily be its FUNCTION first, and THEN the fact that it is Eco-Friendly will be the “back up” to help convert your target audience.
OF COURSE, we all want eco-friendly products, but if they don’t work or are shoddy, then we will buy products that perform better.
Know what I mean?
And yeah, post a POLL topic in the forum to see what others think about the names. I like a couple, but I won’t say which ones until others jump in. 🙂