Reply To: Email Sequence Critique

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Amanda Tucker
Amanda Tucker

Hey Nathan,

– Good luck with the surgery, we wish you all the best from Team REAL 🙂

This is a great email with some real brand personality and a personal touch.  While I don’t want you to lose that sentiment, the email is a little on the long side, which might mean reading won’t read the full message.

The objective of Email 1 – Is to Set expectations and make sure they know what to expect (Call-to-action is “Reply if any issues”).  so because the email is quite long, those two points get a little lost in the commentary.

I don’t think it’s a bad email at all, but we also want to ensure your MAIN message and CALL TO ACTION doesn’t get missed, especially if they don’t have the time to read the 4 meaty paragraphs. Are you with me?

So if you want to, you may benefit from sharpening it up and reducing it to ensure it is fully read.