Could you explain a little more about what you mean by ‘evaluate’? Do you mean to VALUE the brand to SELL to another owner?
If you decide to get a formal valuation, there will be a service cost associated with a 3rd party to assess it and also A LOT of work required by you to update all your financials which an investor would need.
Perhaps your first step is to use the Product Analyser Bible FIRST to assess the true profitability of your products (SEE Module 4) and then to work with your accountant to assess your business P&L.
If you want to take it one step further and are serious about selling your brand:
– A consultant we know personally and several of our clients are working with today is : Coran Woodmass his website is: https://thefbabroker.com/