Reply To: #REALDeal – Brief Check – Take 3

Homepage Forums Sprint To Profit Discussion #REALDeal – Brief Check – Take 3 Reply To: #REALDeal – Brief Check – Take 3

Amanda Tucker
Amanda Tucker

Hey Jessica.

These are great updates.  I really loved the extra detail around the Brand Essence – Key Descriptive Words.  And I think this additional explanation will also help you to get a really good visualization of your brand too.

For colors – just highlight if these are mandatory?    Alternatively, you may like to highlight that you like a natural warm earthy color palette to reflect sunsets and oceans such as –> Sage or Turquoise (like ocean water) and Orange, red, yellow/gold (like a sunset), BUT you are open to creative design suggestions which will reflect your core Brand Essence.

After you consider these points, update your Creative brief and whizz it off to 99-designs!  And let the contest begin 🙂