I’ve reviewed a lot of font options today, and I don’t like anything anywhere near as much as the original (obviously!)
What I love about the original logo is the contrast of the block capitals with the script font, as I think that this is what makes it the contemporary logo that suits my brand.
I fully understand (and appreciate!) Isaac’s advice for it to be clear on a phone, therefore the designer has increased the size and width of ‘by hudson’ further and made the ‘u’ and ‘o’ less scribbly.
In case you can’t tell(!) LHS is original (1) , RHS is updated option (3) that I will approve, since it is definitely clearer but still maintains the overall look I love.
Thank you for your help on this stage – now to find products!