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Hi Debbie,
Don’t worry if you don’t have Brand Analytics – you can only use if you are Amazon Brand Registered.
Could you just share what decision you are trying to solve with the KW?
If you are trying to assess the right KW based on relevancy and search, you will firstly review the product offering on page one for the KW to review if they are the same. The more products on-page that match the product type indicates you have strong relevancy. To assess the most frequently searched KW that is closely related, I have a summary from my Brand Analytics for you below.
NOTE: Brand Analytics is a RANK, so the lower the number the better. #1 would be the highest search product and to give you an indication, right now that is ‘face mask’. The rank goes from 1 to 1 million.
In your instance, grocery products are quite unique and, in general, will probably not need ‘interest’, but type of spice may need to be defined.
Here is the top-ranked KW’s for similar to peppercorns:
Search Term Search Frequency Rank
peppercorns 15,308
peppercorns for grinder refill 57,578
sichuan peppercorns 59,349
black peppercorns for grinder 65,041
pepper grinder with peppercorns 69,496
szechuan peppercorns 97,584
black peppercorns 119,535
whole peppercorns 165,052
pink peppercorns 165,388
So select the closely related and check the results on Amazon.com. PEPPERCORNS is probably your KW
Search Term Search Frequency Rank
curry powder 17,317
jamaican curry powder 180,433
madras curry powder 212,637
curry powder organic 393,116
organic curry powder 483,476
yellow curry powder 500,948
chief curry powder 515,378
indian curry powder 632,626
japanese curry powder 684,935
vadouvan curry powder 803,565
curry powder spice 891,358
curry leaves powder 998,074
curry powder 365 1,003,007
So select the closely related and check the results on Amazon.com. CURRY POWDER is probably your KW
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