Yeah, I wasn’t saying you were going to ignore my advice, but I just wanted to give you the experience I have and show you what we have seen others do. I should have not used the “you” moniker and rather used “others” to make the point.
We are updating the training to try to make this more clear, and we are going to just make sure you guys use all the competitors that are organically listed on there to add to the PAB, because the PAB actually takes into account any sort of outliers anyway within it. So, there may be ONE red box, but if the average of page 1 is not out of control, then it will likely be a solid opportunity.
I will let you know when the training is updated, but just forget about the Outlier concept altogether for now. 🙂