Reply To: request for feedback on my PAB
Hello
here is a new version of my PAB
As you know my original idea was the water bottle for runners where I had initially analysed the wrong keyword
using the more appropriate keyword “running water bottle” as suggested by you, I found that the upfront investment indicated by the PAB was quite significant – more than I am ready to spend
I then repeated my analysis for pretty much the same products for Germany (EU tab)
Here I found three promising products
the first one is Hula Hoops
with this products I think I must have done something wrong somewhere because the results are off the charts
and moreover, the products all look the same. I don’t feel confident selling something that looks no different from what everybody else is selling.
The next product is “Klimmzugstange” (pull up bar). The top seller here is selling a very simple version of this product, which is why I think I could charge more for a better product.
The next product is “Liegestützgriffe” (push up bars). This product does not have as much volume behind it but the numbers stack up.
I think I would go for the pull up bar because the market is bigger (even if that means the initial investment is quite a lot higher as well).
By the way, I have set the months of stock to order to two.
Let me me know what your thoughts are.
Thanks
Philippe
Here is the link to the file:
https://docs.google.com/spreadsheets/d/1T0o7VZB8uFfdPH8lCFFWmr4wSCCQc1oPocXsWRxEyIo/edit?usp=sharing
