Reply To: PPC Ads Budgeting – Follow Up Question

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Billy C
Billy C
Participant

Hi Regan and All,

I download the report during that period (Mar 2020) and attached here in Google Sheet.

The budget of this Exact Campaign was around USD 15/day.

https://docs.google.com/spreadsheets/d/1tnYPsaWF23ExdZkqi6PmEdXSCyn5lq206Q5hYJcuz9Q/edit#gid=0

When I was working on this PPC Campaign, I have not enrolled in this course yet.  I was using a tool call SamuraiSeller to magage the PPC Camapaign. And I believe I over spent by keeping those expensive KWs and loss opportunity when the campaign ran out of budget.

That is why I would like to learn : When I should consider removing those expensive or under perform KWs, or even create a seperate Campaign for the expensive KWs ?

Thank you !

Billy

 

 

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