Reply To: Trademark Query on Logo Font Positioning

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Amanda Tucker
Keymaster

Hi Laura,

Great news that you have decided on a Brand Name.   During the TM process, you will TM the name vs the logo, and the only reason a UPSTO would reject a logo is if it was too close to an existing logo and could be confused with another brand.

That said, from design and brand -recognition perspective, if you do want to be known as ‘Haven-by-Hudson’, make sure your logo does clearly present your full name, otherwise, customers may just refer to you as HAVEN.  So in answer to your Q, yes, you may need to make the ‘Hudson’ larger or bolder.

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