BINGO! This makes absolute sense. I believe we have the same thought process (lucky you! ) and the niche you have described is exactly what I was aiming for. I was also reluctant to use the term fashion.
So how do I rectify this. Is it a case of using the ‘urban bachelor’ in my BPS or renaming the niche.Any ideas for a niche rename?
What are your thoughts on my brand name of Guy About Town? Initially I was thinking of Man About Town but that has already been trademarked.