Reply To: #REALDeal BPS

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Perry S
Perry S
Participant

Hi Amanda,

This is a great question, and THE central issue I’m struggling with – as you point out Digital Nomads want to travel light and may only be in one location for a short period of time making tough to ship to.

Digital Nomad may be too narrow… and Adventurer is too broad. My intent was to figure out a hybrid between the two.

Thinking out loud here – perhaps the ideal client could be an adventure seeker who car camps, uses an RV or lives the “van life”. This seems to be a strong and growing market for millennials – https://www.curbed.com/2019/5/31/18636155/rv-camper-millennial-van-life-camping-tips

Products! https://www.thepackablelife.com/travel/gear/van-life-essentials

For this market, they wouldn’t necessarily buy from the road, but would buy before heading out. Quite a few products mentioned on Amazon in the video.

Sooo, perhaps I should update my BPS with this audience in mind. Thoughts?

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