You’ve lots of great Q, and I promise you will go into these elements in great detail through the program – to include PPC, listing, optimization, etc through the program. It’s difficult to cover several hours of training in a post reply, but let’s just focus on your listing for now.
1 – Finding your main KW – Isaac and I both touched on this and the sentiment is the same. Overall you cant influence how your customer searches for products, but you do need to make sure you are the right place so they can find you. The gifting category will limit you to only selling gifts and that means at a certain time of the year. Overall if you isolate your product away from ‘every-day use’ this could limit your full market potential. That said, I absolutely understand your reference to the ‘breadth of the spice category’, but not being visible there means you miss out on this traffic. You’ll just need to decide if it is profitable for you to compete in this main category or if you are okay with a reduced sales opportunity. You’ll do this in Module 4. But we will briefly cover KW’s a little more at the end of Module 3 – so hold fire until then so you can watch the training – this will really help inspire you.
2 – LISTING:
It’s a good start. Overall, your headlines are not quite benefited lead and a little too long for the first bullets. Amazon customers glance bullets quickly and need to be captivated quickly (especially on mobile) and you want to avoid jumping into cooking advice and just focus on the highlights of this product. Here are a few suggestions for the capitalized headlines:
These suggestions are just to give the ‘creative juices flowing’. Use the review of customers to select the ‘true language’ of the customers – that is where you’ll find some fabulous hidden gem!
Does that give you a few things to work with, before we jump into the training in a few weeks?