SMART GOAL: – That is looking good, just add the dollar numbers of 2/3 and 1/3 you’ll be taking and reinvesting and how much sales revenue you need to generate to reach this, based on an operating net profit margin of 20%. You don’t need to add the investment, so regarding this as optional. One final piece here … what is ‘a higher lifestyle’? Can you define this?
90 DAY PLAN: – Add you top 3-5 SMART Goals in the next 90 days. – One may include the SMART goal for your current product and the others may include your 2nd and 3rd.
In your first 30 days, you may like to add:
– ‘assess profit, ROI and market opportunity for the current product
– create BPS for new Brand
90 Days – you may like to add:
‘Launch new product and implement launch plan’, if you expect to launch it by mid-September or add the status you expect the product to be at this stage.