The Handlebar tape is definitely the best by the numbers. It looks good. Fits almost every good benchmark.
I would say that’s a good one for the top priority as you have it. It’s a LITTLE specific to biking, but I think this can fit in your brand easily enough.
The waterproof lighter also looks pretty good. I think both are good starters. The only thing I don’t like about the Bivy Sack/Sleeping bag is the fact it’s harder to know what to call it. The other two products are pretty clear, I think.