Reply To: Brand question

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Amanda Tucker
Amanda Tucker

Hey there,

When you have two brand ideas, choose the one that you feel you have a closer personal connection to, based on values and beliefs, and the one you can broaden into a full product portfolio.

Majestic Peacock sounds a fun brand but the risk of having a portfolio that is solely focused on, and determined by, quirky style is very subjective, can result in isolated (reduced) sales.

If you are considering a cooking-themed brand, consider the ideal client and broaden beyond just physical spices but potentially a brand that which entitles spicing up the full cooking or food entertaining experience.  Ideally, you will be the ideal client and can consider your passion for this type of brand and how it resonates with you.  When you create your BPS you’ll talk to the values and beliefs of this specific group.