This is a pretty good start. I like how you have the “outdoors are as comfy as the indoors” idea.
I would say the brand name is VERY generic though. “Things” is not descriptive really. As my 11th grade English teacher would always ask, “What things?” Lol.
I think “Cool & Happy in Nature” or something like that might fight a bit better…a bit wordy, but you can see how the “nature” part is what resonates with the ideal client more than “things.” And probably even more so than “cool happy.”
The BPS looks pretty good.
I may change “young-ish adults” to “Adults who act young regardless of age” or something like that. Otherwise, maybe just choose an age group of like 25-40 or something like that. 🙂
One thing I WOULD ask is to be just a bit more descriptive on what “upscale kind of outdoors” means to you. Because “upscale” to me might mean something different than to you. Know what I mean? 🙂