First of all, thank you very much for the detailed feedback! Anyway, I’m going to try and make some changes to my 90 Day Plan, based on your feedback. However, I just had a couple of questions first:
1. How do I tell if I’m reaching 20% conversion? What metric shows me that? On Seller Central, it shows my conversion rate is around 4.60%. So are you saying I should wait to turn on PPC ads until I get to a 20% conversion rate? How do I get a better conversion rate without running PPC ads to drive traffic to my listing? I must not be understanding something. However, I do understand what you’re saying about making goal #1 to confirm profit, ROI, and metrics of the Survival kit which will determine if I progress with this product. You’re talking about the Existing Product Cash Analyzer, right? 🙂
2. You mentioned the Product Analyzer Bible, which I’m guessing is a tool that will be introduced in a later module. What module/lesson can that be found in? And if it’s a few weeks away, should I skip ahead so I can use it to analyze the survival kit? Or should I just wait until that week comes around? I think Regan was telling me not to skip ahead and to try to stay with everyone else. So if that’s the case, then I would need change the date for when I plan on completing goal #1 (figuring out if the survival kit is going to work out). Is this correct? Also, if I can’t do it until later, should it still be considered goal #1? I’m just trying to figure out how to structure everything.