Reply To: Product color choice- to go red or not to go red?

Homepage Forums Sprint To Profit Discussion Product color choice- to go red or not to go red? Reply To: Product color choice- to go red or not to go red?

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Denise B
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Yes, that makes sense.  However, I was debating not including a outside box.  The light comes with a plastic case with foam inside and bubble wrap.  My top competitor did not include a outside “kraft” box when they shipped it.  I can do the same and put my branding on a color sticker on the plastic box for .04 – .09 cents depending on the factory I go with. If I eliminate that box it will reduce COGS about .42 cents each ( about 17% reduction).

Would you still include the box given the cost savings?

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