Reply To: Steps to Change Brand & File for Brand Registry

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Regan Blee
Regan Blee
Keymaster

Danene, Yes, you can run 2 brands on Amazon if you want or need to.  So, you can keep your old product on your old brand until it is sensible to change it such as when you sell out of the 18000.

Yes, the order is basically correct but I suggest that you the break the action list into 2 lists as the discussion so far has been a bit confusing.

New Product and New brand

  • Start selling the new product
  • File for IP Accelerator/trademark (do this the day after your first sale)
  • File for brand registry

Old product       

  • Sell out of all current inventory of old product
  • Change the brand of the old product in SellerCentral
  • introduce new stock for the old product that has the new branding
  • Add old product with new branding to brand registry

Changing the brand name on the old product may require a special process but you can sort that out later.

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