It would not be worth it to rebrand the incoming stock. I’m not sure how trademarking/brand registry works but apparently I can maintain my two brands on Amazon. I’m assuming that once the 18,000 sell down, I could change brands at that time and add that product to my brand registry. Is that correct?
So I would.
Start selling the new product
File for IP Accelerator/trademark – brand registry
Sell out of the old product
introduce new stock for the old product that has the new branding
Add old product with new branding to brand registry
Is that the right order and can it be done that way?