Yeah, so it looks like there is some decent Keyword Search Frequency Ranking on these terms:
counting bears for toddlers ~ 80,000
counting bears ~ 97,000
I also looked to see if those products were getting any of their sales from the keywords like “STEM toys” or “Educational Toys” which have a much higher search volume, and they were NOT on page 1 of those terms which leads me to believe they are actually getting most of their sales from these two keywords above.
So, from what I can tell from some quick research, this indeed does have some merit as both the main keyword AND the proper sales results.
It’s a little on the competitive side, but I wouldn’t think it would be too hard to get to page 1 and stick there.