Great to have your comments, which trigger more thoughts for me. If my wife (the Ideal Client) opens a package with an insert inside, she will not be interested in a VIP Club because she thinks that hot deals are always everywhere. And for Warranty, she has a preception that Warranty is usually hard to claim. So, she won’t be ineterested in the warranty neither.
As a result, may be signing up for a Free eBook that talks about “Caring for elderly dog” would be inetersting to the ideal client.