Purpose: To add a QR code and optionally a Bit.ly link to an insert to get a customer to get a PDF, eBook, or send them to a webpage of your choosing to start engagement or get them to sign up for something.
Purpose: To give promotional discount to customers (used heavily during launch phase)
Purpose: To give a review link for your product to customers (used in email follow up sequences)
Purpose: Pay to show up at the top of search results for relevant keywords
Purpose: To include a cross-selling opportunity on Product Page and control “Frequently Bought Together” section.